Canon: Journey (Commercial)
I saw this on the Rob Galbraith site so props to him for posting it. It’s a commercial by Canon, entitled Journey, which showcases the Rebel XSi. While it’s a commercial, they took the photos of 10 different photographers in various scenes, and made a large sequence of photos, showing the journey of man (and woman), from a small child in a backyard all the way through to the NFL. It’s a wonderful commercial.
I bring it up because it has to do with photography, but also because videos can be inspiration for still work. While different mediums, a great scene is a great scene, whether it’s captured by video or still. I especially like commercials, because they are condensed. A commercial has 30 seconds to capture your interest, sell you on an idea, and keep itself in your mind enough to transcend the tv screen, because they eventually want you to go buy some item or service. Images are similiar, in my mind. An event may last hours, or even days. We select a limited amount of images, and they need to take you through the gamut of emotion, the spirit, and the feel of the event. [Read more →]
