PShizzy: The Blog

Most businesses owners are familiar with their Federal Employment Identification Number, or FEIN. What they aren’t familiar with is that this number does not give you any license to be in business. It only identifies your business with the federal government, similar to a social security number.

Most cities require businesses to have a city business license. Think of it as a license to drive your business within city boundaries. If you drive your business into other cities, you will need a separate license for each. You pick up most license applications at the city’s Planning and Zoning Department. (more…)

Tags: business // Add Comment »

I have a Mac Pro desktop, recently acquired, but my laptop is a Dell running XP. Yes, networking allows them to talk and share files, but it’s not always that easy. I like to consider them digital acquaintances. I need to connect to the network and sometimes enter my username and password to conect to the other computer. Not a big deal.

But it gets worse. What if I have a document, image, or file that I need on my laptop (which I worked on while I was out of the home/office), and I turned off the laptop. When I get home, I now have to get that laptop, boot up, log in, connect to the network, check to make sure my Mac can see the laptop on the network, then pull the file. Fun, huh? Even if I left the laptop on, I’d still have to log in, connect, check the connection on the Mac, etc. It’s not so much that it’s difficult, but it is tedious, and a waste of time, which I value very much.

Wouldn’t it be nice if I could just put my files on my laptop or Mac in a folder, and have that get pushed to the other computer? And I’m not talking about running a program, and putting a file in there, or uploading to an FTP. I’m talking about opening your standard Windows or Mac folder, and dragging and dropping your files in, and that’s it. Now you check your other computer, and it’s there. Better yet, what if I put the files in the folder, and then turned off the computer, but it doesn’t matter, because the other computer can still access the file? And what if I’m at a different computer altogether, and I need to access it via a web interface.

Enter Dropbox. They do exactly what I said, and more. Of course, this kind of timesaver is something I regularly find over at Lifehacker, and they are running a poll comparing five different file and folder sharing applications, which Dropbox is winning. The problem is that Dropbox is so popular that it’s now in closed beta. You can sign up at the Dropbox site, but only to be notified when they open the beta up to the public again. Or, you can be invited, if someone (cough cough, me) has invites to give.

Read on to find out more about dropbox, including a video that shows the features (oh, I forgot to mention, the file syncing is just one of MANY features Dropbox has), a chance to get in on the beta, and how I use it.

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Tags: business, general // 16 Comments »

Living in Arizona, we get just about the greatest amount of sunlight I’ve ever seen. It’s so good in fact, that it can be a challenge, especially when you’re shooting colors that fall all across the spectrum from bright white stripes to full black uni’s. Couple that with faces under the shadow of helmets, and the dynamic range of your camera just can’t cover it all.

Everyone has different ways of dealing with this. For some it’s a matter of exposing properly, and then bringing up the shadows in post process, either with something like the Fill Light tool in ACR, or Shadow/Highlight in Photoshop. Using these tools have their problems, as bringing up shadows also brings up image noise. It can also look unnatural if used improperly.

Another method is to expose for the face of the subject, letting the chips fall where they may on the rest of the exposure. Caveats here include nuclearizing your subject’s white uniform, or radiating the entire field if it’s a bright color. Fun fun.

Over the weekend I was shooting the Arizona USSSA Independence Day Classic, a fastpitch softball tournament held over in Pinetop, AZ. With start times of noon, though, getting the entire range of an image captured was difficult. Read on to find out what I did to combat this, from steps I took in the camera, to an action I made in Photoshop that helped with post process. Oh and it’s a downloadable action. =) (more…)

Tags: photography, photoshop // 6 Comments »

Took a trip up north as part of my July 4th weekend. It’s technically time off, but I’m shooting a fastpitch softball tournament this weekend. We decided to cover a junior all-star game between Show Low and Holbrook, in Arizona. The lighting, as is typical for night youth baseball, was atrocious. But you work with what you have. I actually didn’t intend to shoot, but ended up grabbing a 1D mk2 and a 300 2.8 IS, shooting at 3200 ISO all night. Because I hadn’t intended to shoot, I got to second shoot the game from 3rd base. When we cover a game with 2 people, we each have assignments. 1st base shooter really has to deal with the batters (since most are righties), plays at third, and anything facing them, like lefty pitchers.

3rd base shooter has it easier, dealing with only the left batters (on average 1-2 out of 9 batters), and spending the rest of the time dedicated to covering plays at 2nd, plays facing them, and baserunners. So, when you’re covering a lefty batter, with a man on 1st, and only one out, you see the double play waiting to happen. You also see the runner at first taking a huge lead. You see the defense tighten up, and the pitcher slows his routine. It’s all anticipation at this point. So where do you point the camera? You have to cover the batter, but you have to be ready to catch a runner trying to steal before or during the pitch. If you wait til after a hit, you know have to see if the defense tries to turn a double play, and if the runner can break that double play up by sliding hard. So how do I manage to do all this? Prefocusing. What’s that, you ask? Read on. (more…)

Tags: business, photography // 2 Comments »

The Rattlers made an interesting promise earlier this year: If they didn’t make the playoffs, season ticket holders would get a refund. The Rattlers lived up to the expectation, finishing 8-8, with a 4 game winning streak towards the end of the season in order to lock up a playoff spot.

Playoff games tend to be fun, for many reasons. Players understand the gravity of the game, that if they lose, their season is over until next year. The fans tend to get louder, crowds fill the arena (hopefully), and the event takes on a larger than usual feel.

The Rampage led all night, but the Rattlers were down only seven points with a first down and only a few yards away from the goal. Four consecutive runs, four consecutive stops, and like that, season over.

A few more images and a link to the gallery after the jump (more…)

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Yesterday, the Chivas of Guadalajara played in a "friendly" exhibition match against the NY Red Bulls. Aside from the fight that led to ejections, the aggressive defense by both teams, and general demeanor between the two teams, it was a slow paced affair.

The Red Bulls won 1-0, but each team missed crucial shots at the goal, and the match could have ended very differently without the ejections. That there on the left is someone catching a knee to the midsection.

That was pretty much par for the course at this game. What the teams didn’t manage to accomplish on offense, they played their best on the defensive end, taking great pride in shutting down their opponent. Unfortunately, this also meant a lot of back and forth, but not much more. This guy here may end up pregnant after this match.

More after the jump.

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Tags: photography // 1 Comment »

There is no clear-cut answer. The answer is depends. It depends on your knowledge base. It depends on you business experience. It depends on you comfort level.

Most people believe they can setup their Sole Proprietorship or LLC by themselves; install, setup and implement their QuickBooks program by themselves; properly account for all monies in and out by themselves; and transfer such business information to the proper tax forms to accurately reflect, “under the penalties of perjury”, their individual tax liability.

If you can do all of these, you do not need an accountant. If you need help with any of these, you might need an accountant.

The question then becomes not if you need one; the question is how often. (more…)

Tags: business // 2 Comments »

The Mercury won against the Sky in overtime, 112-105. 33 points by Diana Taurasi, with Cappie Pondexter adding 31 led the way, but Barbara Farris was the hero, scoring a crucial basket after an offensive rebound to tie it at 95, forcing the overtime.

I love overtime games, they amplify the emotion of the event, and every sequence of events matters so much more to everyone involved.

I’ve got a game tonight, so a couple more photos, and a link to the gallery after the jump! (more…)

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